UD Trucks launches Quester

Tuesday, July 9, 2013 | Print

UD Trucks is now ready to launch Quester – a new heavy duty truck range developed for Asia and other growth markets. Its global launch takes place in Bangkok on August 26, 2013.

“Why do we call it Quester? Because this reflects our six year quest to deliver a range of trucks and services, designed with you, and for you in growth markets”, says Loic Mellinand, Senior Vice President of UD Global Brand.  “With Quester we wanted to build a truck with the same mind-set and endurance as a long-distance runner – efficient, determined and tough.”

Quester will have a wide range of applications, from long-haulage and distribution to construction and mining, allowing it to meet the varying needs of growth markets. The ambition is to set a brand-new standard that combines the best of three worlds; UD’s heritage of Japanese craftsmanship and customer care, Volvo Group’s global technology, and cost efficiency through local manufacturing and sourcing.

Quester will be launched in major Asian markets later in 2013. A production system for complete built-up Quester trucks is under development in Thailand, India and China. “UD Trucks will be the first Japanese brand to offer a wide range of variants developed to meet the different needs of Asia and other growth markets with one common platform at affordable prices,” says Taizo Matsuo, Vice President of UD Trucks Product Management.

UD Trucks will also provide extensive customer service and support packages with the launch of Quester. Strategically-located authorized and owned UD Trucks dealerships and importer networks are preparing for an offer based on minimal operational costs, maximum fuel efficiency and uptime. 
More information is available on www.udtrucks.com/quester.

For further information, please contact

Media Relations APAC, Etsuko Kurihashi
Tel.: (Japan) +81 (48) 726-7601
Media Relations APAC, Elton Zhou
Tel.: (China) + 86 (10) 6598-2210

For more stories from UD Trucks, please visit http://www.udtrucks.com/
UD Trucks is a transport solution provider, specialized in fuel efficiency and uptime. It sells and serves light, medium and heavy duty trucks as well as special vehicles. UD Trucks was established in Japan in 1935 and became part of the Volvo Group in 2007. With its headquarters located in Ageo, Japan, UD Trucks supports sales and services in more than 60 countries through a worldwide network. In 2012 more than 21,000 UD trucks were delivered worldwide.