Gemba: more than a word, a philosophy

Gemba is a Japanese word that describes where action takes place and value is created, from the factory floor to dealerships to customer facilities. It is the place where UD people interact with their customers, so the Japanese will talk about ‘their gemba’ and ‘their customers’ gemba’. Wherever it is, gemba is a place to listen and understand, to seek out opportunities for improvement.

UD gemba spirit is the professional, passionate and dependable spirit of the UD people. It is the will to roll up sleeves and provide a solution. It is being close to the ground to identify the essentials and the driving force that allows us to excel at them.

What can the UD Gemba Spirit do for you?

What our mechanics and customer advisors do every day, our executive, engineering and design teams also do. For example, when UD Trucks needed to rethink its offices to allow for expansion, it decided to position its new headquarters and design studio at the heart of the Ageo manufacturing plant. This way, everybody working at UD Trucks headquarters is within walking distance of the factory. It makes constant feedback much easier to collect, and constant improvement easier to implement.

Gemba spirit is in every piece of work at UD Trucks, every office, and every service center around the world. Every day, our workers, our engineers, our service advisors, go to gemba, to observe, understand, and take the most appropriate actions. Every day, each UD gemba person learns from the other and from our customers.

Peace of mind
UD Trucks offers you ultimate dependability for you to maximize uptime and keep your business rolling under all circumstances. Besides the dedication and hard work of UD people at the customer centers, we keep our internal organization flexible and responsive to guarantee we have the spare parts you need, the advice you seek.

From your gemba and your experience, our gemba people collect information to help us design the best trucks and offer the most adapted services. Moreover, our trucks can be customized to your spec, for your needs.

Proximity with you, understanding of your business and close cooperation between our after sales, manufacturing, engineering, and design departments allow us to answer your needs and requests in a quick manner, and take the most appropriate action when an unplanned situation arises.